Amaira Organic.

Rooted in nature. Expressed with clarity.

A contemporary identity that keeps farming and its traditions in view.

CLIENT
Amaira Organic
WHAT WE DID
Identity · Logo · Packaging
SECTOR
Organic foods
PROJECT TIMELINE
4 weeks
YEAR
2024
01 / THE STORY

A connection to the land.

Amaira Organic creates organic food products with a connection to farmers and traditional practices. The brand called for a simple, modern expression that could represent those roots with clarity.

02 / THE CHALLENGE

Balance heritage with simplicity.

Express farming traditions through a clean, contemporary identity while keeping the brand’s connection to nature.

03 / THE APPROACH

Natural references. A considered system.

A refined mark, a green and teal palette and considered typography bring together the identity. The visual language connects nature and farming with a modern presentation.

The core brand identity02
Nature in the visual direction03
A connected stationery system04
Groundnut oil packaging05
Peanut oil packaging06
The oil range, together07
04 / THE FINISHED WORK

One story.
A connected identity.

A cohesive identity gives Amaira Organic a consistent expression across the logo, stationery and wider brand applications.

KEEP EXPLORING / 01

Manglushala

A family farm story, ready for the shelf.

01 / THE PROJECT

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