A warm identity for a farm and foods brand with a very personal story.
The connected identity
Explore the full project ↓Manglushala grew from a family’s home to its ancestral land, with the wellbeing of its cattle at the centre. Its name carries a personal story: Manglu, the calf born to their cow Radha, who has since grown into a bull. That family connection gave the brand its starting point.
Bring a heartfelt farm story into a retail-ready identity: traditional in spirit, clear on the shelf, and credible in the healthy-food category.
A warm logo, a natural colour palette and straightforward packaging bring the brand’s character together. The visual direction keeps the farm story present while giving the products a consistent identity.
A closer look at the design and its applications.
The logo, identity and packaging form a connected visual system, carrying Manglushala’s family story from the brand mark to the product.
Traditional flavours. A fresh expression.
