A constructed mark where engineering precision meets footwear culture.
The thinking behind the mark
Explore the full project ↓Mechler combines “mechanical” and “cobbler”: the client’s engineering background and a family business in safety shoes. As the business evolved into footwear and apparel for a new audience, the brand needed a visual identity that could carry both parts of that story.
Bring engineering and footwear culture into one mark, with a clear, confident presence for a younger audience.
A sharp, constructed logo brings an industrial character to the identity. Bold geometry and a contrasting visual direction give the mark a consistent presence across footwear and apparel applications.
A closer look at the design and its applications.
A distinctive logo and visual direction connect Mechler’s engineering roots with the next chapter of its footwear business.
Rooted in nature. Expressed with clarity.
